Listen closely, spokespersons, because this is key – while media ask the questions, you provide your answers.

You might think your role is to correctly answer every question that a journalist provides.

News flash! There’s a much better way to be the best spokesperson you can be.

So what should you do? Answer the question you wish you were asked.

Your goal is to do everything you can to get your key messages across, regardless of the questions the journalist may ask.

But how do you do that? Well, media training can refine your key messages, teach you to practice them correctly, and help you pivot away from any question you don’t want to answer – and, get you back to all the topics you want to cover.